In the spring of 2016, the Johnson Memorial Hospital Auxiliary launched Seeds of Kindness, a program focused on supporting Johnson Memorial Cancer Center and its Patient Assistance Fund.  Thanks to a local Somers landowner and Pleasant View Farms in Ellington, the Auxiliary grew roughly 10 acres of cheerful ornamental sunflowers for bouquets. The Auxiliary was proud to partner with the Geissler’s Supermarket chain to sell those bouquets with 100% of proceeds going directly to the patient assistance fund! 

By purchasing Seeds of Kindness products, you will make an impact in the life of qualifying patients being treated with cancer!


The Johnson Memorial Cancer Center (JMCC) Patient Assistance Fund

The JMCC Patient Assistance Fund was formally established in 2012 in response to the financial needs of qualifying patients receiving care and treatment at the Karen Davis Krzynowek Infusion Center. While there are various community resources for financial assistance, personal discussions with patients revealed a number of financial barriers impacting access to care.

The JMCC Patient Assistance Fund helps patients with minimal income or inadequate insurance to purchase everyday needs such as groceries, utilities, housing, medications, transportation costs and other urgent needs. The fund is designed to help alleviate some of the financial stresses patients and families encounter at a time when they are already taxed physically and emotionally.

JMCC clinical social workers assess need, manage and access the fund. There are no administrative costs associated with the fund so 100% of the money donated to the Patient Assistance Fund is available for patient and family support.

Meet Our Supporters

Our Benefactor

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The Seeds of Kindness project would not be possible if it weren’t for the land owner's personal experience with breast cancer and her commitment to do good in the community. The landowner, who wishes to remain anonymous, has many nicknames like sunflower queen and sunflower angel of hope. She was kind enough to donate over 10 acres of land for Seeds of Kindness to grow sunflowers.Thank you so much for all your support!

Pleasant View Farms

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Local farmers, Louis and Jacob Lipton will help tend to the Seeds of Kindness fields.

Pleasant View Farms is a fourth generation, family-owned and operated hay and grain farm located in Somers. They focus on producing premium quality hay and straw as well as non-GMO grains. The farm consists of roughly 1,200 acres of grass hay, corn, soybeans, sunflowers, oats, and various other small grains. 


Learn More About Pleasant View Farms!

Pine Croft

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Our friends at Pinecroft Farm in Somers have joined our effort by helping us plant the 10 acre parcel. Without them, we would not be able to grow or harvest the fields of sunflowers to help support cancer patients!

They will also assist in various stages of the project and we are grateful for their support!

Pinecroft Farm in Somers, CT grows close to 400 acres of sweet corn and sells to wholesale markets as well as retail farm stands. They deliver fresh-picked sweet corn to farm stands every morning. Peppers, squash, & cucumbers are also available.


Learn more about the Woodstock Pinecroft Farm

Tina Marshall

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Students enrolled as an art/design major were asked to help design the Seeds of Kindness logo and two-sided packaging. After reviewing all entries, the Johnson Memorial Hospital Auxiliary Seeds of Kindness Committee and Committee on Philanthropy cast their votes for their favorite entry. The Auxiliary is pleased to announce the winner of this contest is Tina Marshall! Congratulations, Tina!

Tina started her journey into graphic design while being classically trained in the fine arts, as an illustrator. Through graphic design she found how to communicate through more than just words and saw visual communication for the valuable art it is. Communication is vital, as a graphic designer she creates visual elements that speak through form. She enjoys creating functional visual design for a larger integral cause, building more than pleasing visual aesthetics.



Check Out The Winning Entry!

Envision Marketing Group


Envision Marketing Group (EMG) is a local marketing agency located in East Longmeadow, Massachusetts. EMG has worked with the JMH Auxiliary on many projects. They have helped launch the Seeds of Kindness initiative from supporting and monitoring the design contest for Seeds of Kindness, to designing the Seeds of Kindness website.

Learn More About EMG!

Geissler's Supermarket

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Geissler's Supermarkets has generously offered to sell fresh cut flower bouquets to help Johnson Memorial Auxiliary with the Seeds of Kindness initiative. All proceeds are being donated to help a person being treated for cancer.


Learn More